AI Insights · Timothy · January 2025
Top 5 Business Apps Performance in Nigeria Q4 2024
Explore the performance of the top 5 business apps in Nigeria during Q4 2024, highlighting download, revenue, and active user trends from Sensor Tower data.
In the final quarter of 2024, the top business apps in Nigeria showed varied performance across downloads, revenue, and active users, according to data from Sensor Tower.
LinkedIn: Network & Job Finder saw a steady revenue stream, peaking at around $18.9K in late November. Weekly downloads remained consistent, with numbers hovering around 35K. Active users fluctuated slightly, ending with approximately 3.6M.
Zoom Workplace experienced a gradual decline in active users, from 2.3M to 1.6M by the end of December. Revenue showed minor fluctuations, averaging around $6.9K weekly, while downloads saw a noticeable drop towards the end of the quarter.
PDF Scanner App: TapScanner had a notable increase in downloads, reaching over 17.6K by mid-December. Revenue trends remained stable, peaking at $3.1K in late November, and active users showed a slight increase, ending at 44.6K.
OnPhone - Second Phone Number exhibited a spike in downloads mid-quarter, reaching 6.8K, with revenue peaking at $2.8K. Active users saw an increase mid-quarter, before declining slightly to 27.8K by the end of December.
Wabi - Number for WA Business maintained a steady download rate, peaking at 856 in late December. Revenue showed minor increases, with a peak of $1.4K, while active users remained relatively stable, averaging around 1.5K.
These insights from Sensor Tower highlight the dynamic nature of app performance in Nigeria's business sector during the fourth quarter of 2024. For further details and deeper insights, more data can be explored on Sensor Tower's platform.